Friday, April 19, 2013

7 Steps To Pitch Success

When Adam Peruta visited our class, he gave us seven essential tips for a good, 5 minute pitch.

They go as follows:

1. What problem does it solve?

When introducing your idea, you should start with a story or short narrative. Make the story show a little bit about who you are and why you came up with this idea.

2. How does your product solve that problem?

Explain to the audience why people would respond to your product.

3. Who is your target?

Explain to your audience what group you are hoping to connect with. Base your response not only on the demographics of the population, but also on the psychographics. Talk about who you are trying to reach out to and why you think they will respond to this product.

4. How are you going to acquire users?

Explain how you plan to get people on board and in support of this product.

5. Total Addressable Market

This part of the pitch has to do with doing some market research and providing your audience with some numbers in terms of cost, etc.

6. How is this going to make money?

Just as the step says, explain how you product will help you, your team and the investors make some CASH MONEY!

7. Your team

Finally, and in closing, prove that the team you have assembled is the right one to get the job done.

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